Tracee vs Publer: per-account pricing or flat plans for AI agents in 2026?

Publer and Tracee both schedule posts across the main social networks, and both now let ChatGPT or Claude work on your accounts through an MCP server. They price differently: Publer charges per social account and per team member, with a free plan; Tracee sells flat plans by channel count with unlimited posts, and includes its MCP server and API on every plan.

Pick Publer if you want a free plan, the lowest price for a handful of accounts, or Facebook groups and locations. Pick Tracee if an AI agent will do the posting and you want it on any plan, with each agent post held for approval, a DM inbox, listening, and HubSpot contacts matched to the posts that brought them in.

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Tracee vs Publer at a glance (as of November 2026)

How do AI agents work in Publer and Tracee?

Both connect Claude and ChatGPT over a remote MCP server and both can schedule posts. The differences are which plans include it and what happens before an agent's post goes live.

Publer announced its MCP server on September 28, 2026 (Publer blog). It lives at mcp.publer.com, signs in with OAuth or an API-key URL, and lists ChatGPT, Claude, Cursor, Grok and Codex CLI as clients. Its MCP help article, updated October 15, 2026, says MCP is available on the Business and Enterprise plans. Note that Publer's own pages disagree slightly on this: its pricing help article from September 2026 places API and MCP under Enterprise, so confirm with Publer before you buy.

Tracee's MCP server comes with every plan and connects Claude, ChatGPT, Claude Code, Cursor and Gemini CLI with one link and a sign-in. The guardrails:

• Agent posts wait in an Approvals queue by default.
• Deleting posts or changing data in a connected app always waits for a person.
• Agents can't approve their own requests, change brand rules or touch ad spend.
• An audit log records every action, with its source (app, MCP, API or CLI) and before and after values.

To set up the flow, see how to schedule social media posts with ChatGPT, and the AI agents page for what Tracee's agents can do.

What does each cost in 2026?

Publer is cheaper for a solo user with a few accounts, especially on the free plan. Tracee is cheaper once you need MCP or API access, more than one person, or more than a few accounts.

Publer's calculator prices per account. Based on the per-account rates in its plan calculator as of November 2026: Professional is $4 per account at 3 or more accounts plus $2 per extra member, and Business is $7 per account at 3 or more plus $3 per extra member. Every 10th account or member is free, and yearly billing takes 20% off (plans). Check the calculator for your exact count.

Sources: Tracee pricing at the time of writing (November 2026) and Publer plans, as of November 2026. Tracee's yearly billing saves up to 21%.

Sample setup: a 2-person team with 5 accounts on LinkedIn, X, Instagram, Facebook and TikTok, posting through Claude. Publer needs Business for MCP: 5 accounts at $7 is $35, plus $3 for the second member, so $38 a month or $456 a year. Tracee Team covers 10 channels, unlimited members and MCP for $19 a month, or $228 a year on monthly billing.

Which networks does each support?

Publer covers Facebook (profiles, pages, locations and groups), Instagram, TikTok, X (paid plans only), Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky and WordPress (plans). Tracee publishes to LinkedIn, Facebook, Instagram, X, Threads, TikTok, YouTube, Pinterest, Reddit, Google Business Profile, Slack, Discord and DEV. It also connects Bluesky, Mastodon, Telegram, WordPress and Medium directly with a key or app password.

Both reach Bluesky, Mastodon, Telegram and WordPress (Tracee through direct connections with a key or app password). Choose Publer for Facebook groups and locations; choose Tracee for Reddit, Slack, Discord or DEV. Tracee turns one draft into a version per channel held to each network's rules, such as X's 280 characters.

Which one shows which posts brought in customers?

Tracee matches each HubSpot contact to the post or ad campaign that brought it in, using UTM parameters on post links, the campaign name in the UTM tag, or HubSpot's original source, and lists unmatched contacts with the reason. It also reports Meta, Google and LinkedIn Ads read-only and never edits campaigns or budgets.

Publer has no native HubSpot or Salesforce connector listed. Its blog shows a do-it-yourself path with HubSpot webhooks and the Publer API (Publer blog), which requires Business. Publer's analytics, best times to post, competitor analysis and hashtag analytics are on Business; Professional has no analytics. For the method, read our guide to social media attribution.

How do AI writing, inbox and listening compare?

Publer's AI Assist writes captions, comment replies and brand voices, and generates images with up to 10 variations; Business includes unlimited AI prompts (AI Assist). Native AI video generation isn't listed. Its comment management covers your published posts on eight networks with AI reply drafts, but a unified DM inbox is still "In Progress" on its feedback board. A listening product isn't listed.

Tracee includes AI images (100 a month on Team, 300 on Pro), AI videos and clipping of long videos into shorts, brand rules that block banned phrases, a social inbox for comments and DMs with AI-drafted replies, and Radar for listening and competitor tracking.

Who should pick Publer?

Publer is the better choice if:

• You want a free plan, or you manage 1 to 3 accounts on a tight budget.
• You post to Facebook groups and locations.
• You bulk-schedule from spreadsheets (up to 500 posts via CSV) or rely on its mobile app and browser extension.
• You don't need an AI agent or API, so Professional covers you.

Who should pick Tracee?

Tracee is the better choice if:

• You want Claude or ChatGPT to publish on any plan, with a person approving agent posts and an audit log.
• You have two or more people, or many accounts, and want a flat price with unlimited posts.
• You need a DM inbox and listening in the same tool.
• You report pipeline from HubSpot and need posts matched to contacts.

Tracee is newer than Publer and has no free plan, so use the 7-day trial to run a real week of posts.

How do you switch from Publer to Tracee?

Expect an hour or two for 5 accounts. Channels don't transfer; posts move through your agent:

1. Start the Tracee trial and connect each account by signing in to the network (OAuth).
2. Copy your queued Publer posts (or pull them with the Publer API if you're on Business), then ask your agent to recreate them in Tracee over MCP. They land in the Approvals queue.
3. Add brand rules (tone and banned phrases), or let brand learning read your website and past posts.
4. Set up RSS auto-posting in Tracee if you used Publer's RSS automations.
5. Connect HubSpot, and pause Publer's queue so nothing posts twice.

Next step

If a free plan or the lowest price for a few accounts matters most, Publer is hard to beat. If you want an AI agent posting on any plan, with approvals, a DM inbox and attribution, try Tracee for a week. More head-to-heads are on our comparisons hub.