Your marketing has a signal.
TRACEE finds it.
TRACEE connects your ad platforms, CRM, and revenue data to detect what changed, explain why it happened, and show you what to do next.
3 signals need your attention
Ranked by business impactAudience expansion on Aug 29
Connect your marketing stack in minutes.
Your ad platforms show you what happened.
They don't tell you what it meant.
Spend increased 32%.
Detected Aug 29, Meta prospecting.
Lead quality dropped after the audience expansion.
SQL rate fell in enterprise campaigns.
Pipeline per dollar fell 27%.
≈ $58k of pipeline not created.
Three steps. No new reporting stack.
Connect
Connect your advertising, CRM, analytics, and revenue systems.
Investigate
TRACEE continuously monitors your funnel and investigates meaningful changes.
Act
Get clear recommendations backed by evidence.
Six events. One story.
Each change is small on its own. TRACEE reads them in sequence and follows the effect all the way to pipeline.
- Aug 22Campaign launched
- Aug 25Spend +18%
- Aug 29Audience expanded
- Sep 2CPL −8%
- Sep 5SQL rate −21%
- Sep 7Pipeline / $ −29%
Optimize for the number that actually matters.
Platform metrics tell you how the auction went. Business metrics tell you whether it was worth it.
- CTR1.9%
- CPC$4.12
- CPL$76
- ROAS3.1x
- SQLs188
- Pipeline$1.24M
- Revenue$318K
- CAC$1,842
Not a chat window. An investigation.
TRACEE states the question, shows the evidence behind every finding, and separates what it knows from what it infers.
Why did pipeline efficiency fall last week?
Meta prospecting spend increased 31%.
Evidence: Budget increased Aug 29.
Lead volume increased 14%, but SQL rate declined 23%.
Evidence: Decline concentrated in enterprise campaigns.
Pipeline per dollar declined 28%.
Evidence: Confirmed against HubSpot deal stages.
The budget expansion appears to have increased low-quality lead volume.
Reduce prospecting budget 20% and review the expanded audience.
Stop guessing what changed.
Connect your marketing stack and let TRACEE find the signals that matter.