AI marketing, written down.
Guides and news on running social media with AI agents, and on knowing which posts actually bring in customers.
Guide ·
AI social inbox: how to reply to comments and DMs with AI drafts
Triage, draft and approve replies to comments and DMs with AI: what each network's API allows in 2026, reply-time targets, templates and the risks.
Read 9 min →Guide ·
B2B social listening: what to track and how to turn signals into leads
What a B2B team should track on social (brand, competitors, category, buying signals), where to look in 2026, how to score signals and add them to your CRM.
Read 7 min →Article ·
Best social media MCP servers in 2026 for ChatGPT and Claude
14 social media MCP servers compared: launch date, plans, whether they publish or only draft, OAuth or API key, Claude and ChatGPT listings, networks and price.
Read 7 min →Guide ·
Brand voice rules an AI will actually follow, with a template
Write brand rules an AI can apply: testable tone, a banned-phrase list a checker can match, 3 to 5 example posts, per-channel notes and a weekly review loop.
Read 7 min →News ·
Claude Duet for marketers: what it does and how to use it
Claude Duet is Anthropic's proactive agent app, in a US waitlist preview since October 21, 2026. Marketing jobs it handles, connector limits, and a workaround.
Read 7 min →Guide ·
Cross-posting to 13 social networks: one draft, 13 versions
Character limits, media rules, video lengths, links and hashtag caps for 13 networks, from official docs as of November 2026, and how to adapt one draft.
Read 9 min →Article ·
Dots vs Muse vs Duet vs Grok Bot: which AI agent should run your marketing?
OpenAI Dots, Meta Muse, Claude Duet and Grok Bot compared for marketing teams: launch dates, plans, connectors, custom MCP support, team features and privacy.
Read 8 min →News ·
Google adds more links to AI Mode (October 2026): what it means for your brand
Google's October 15 update puts more inline links, higher, in AI Mode and AI Overviews. How it changes organic visibility, and the page fixes to make first.
Read 8 min →News ·
Grok Bot 1.0: what it means for social media marketers
Grok Bot 1.0 adds Team Bots, Slack and Teams, meetings and proactive work. What it can and can't do on X, brand-safety caveats, and how to add a scheduler.
Read 8 min →Guide ·
How agencies run social media for many clients with AI agents
An agency operating model: client setup, AI first drafts, client review links, approvals, attribution reports, and Tracee cost math for 5, 20 and 50 clients.
Read 7 min →Guide ·
How to connect Grok Bot to Tracee with a custom MCP connector
Add Tracee to Grok Bot as a custom connector by URL, sign in or use a workspace key, then draft, schedule and approve posts from your Bots, Slack and Team Bots.
Read 8 min →Guide ·
How to let an AI agent post on your brand's social accounts safely
Let an AI agent draft and schedule on brand accounts without surprises: approval queue, brand rules, channel allowlist, audit log, and a policy template.
Read 8 min →Guide ·
How to run a social media content calendar with an AI agent
Run a social media content calendar with an AI agent: pillars, a weekly planning prompt, batching, approvals, repurposing, and which posts brought customers.
Read 8 min →Guide ·
How to schedule social media posts with ChatGPT
Connect ChatGPT to a social media MCP server, draft a version per network, send it for approval and schedule it. Plan limits and exact steps as of Nov 2026.
Read 8 min →Guide ·
How to schedule social media posts with Claude
Add a social media MCP server to Claude as a custom connector, then draft, approve and schedule posts from claude.ai, Claude Desktop, mobile or Claude Code.
Read 8 min →Guide ·
How to turn long videos into Shorts, Reels and TikToks with AI
How AI clipping works (transcript, moment scoring, 9:16 reframing, captions), current Shorts, Reels and TikTok specs with sources, and what to check by hand.
Read 7 min →Article ·
How to write LinkedIn posts with AI that don't sound like AI
Give the AI facts and a story, ban the phrases that give it away, use structures people actually write in, and run a 10-point edit. With before/after examples.
Read 9 min →Guide ·
HubSpot social media attribution: see which post brought each contact
Where HubSpot stores the social post behind a contact, how to report on it, what HubSpot's social tool can't show, and a step-by-step setup with Tracee.
Read 7 min →News ·
Instinct, the $10B personal AI agent: what marketers should know
Instinct is an invite-only AI agent you text or call, valued at $10B. It buys and books for people and has no public API. What that means for brands.
Read 8 min →News ·
LinkedIn's crackdown on low-quality AI content: what changed in October 2026
Since October 8, 2026, LinkedIn's AI-slop classifiers check every post shown beyond your network. How it affects reach, and how to keep drafting with AI safely.
Read 7 min →Guide ·
Manage social media from Cursor, Claude Code and the terminal
Connect Cursor, Claude Code, Codex or Gemini CLI to a social media MCP server, or script posts with a CLI and --json. Real commands, a changelog script, CI.
Read 8 min →News ·
Meta Muse for business: what it does for Instagram and Facebook marketing
Muse reads Instagram analytics, Facebook Pages and Meta ad accounts and drafts campaigns that wait for approval. Here is what to hand it and what to keep.
Read 9 min →Guide ·
Social media attribution: how to find the post that brought the customer
Trace a CRM contact or deal back to the exact social post or ad: UTM tags, gclid and fbclid, HubSpot original source, matching rules and the usual gaps.
Read 8 min →Article ·
The agentic marketing stack in 2026: assistant, MCP actions, guardrails, measurement
The four layers of an agent-driven marketing stack in late 2026: the assistant, MCP actions for social, CRM, email and ads, guardrails and measurement.
Read 8 min →Guide ·
UTM parameters for social media posts: a practical guide
The five UTM parameters as GA4 defines them, a naming table for 13 networks, how GA4 and HubSpot bucket social visits, and the mistakes that break reports.
Read 8 min →Guide ·
What is an MCP server for social media?
A social media MCP server gives Claude, ChatGPT or Cursor named tools to draft, schedule and report on posts. What it exposes, how sign-in works, what to check.
Read 9 min →News ·
X's new feed ranking model (October 2026): what changed and what brands should do
X's ranking model now predicts time spent better and retrieval favors posts people read to the end. What X confirmed, what is guesswork, and how to post now.
Read 7 min →Let your AI run your social media.
Connect ChatGPT, Claude or any agent to Tracee and approve every post in one calendar.