# Tracee > AI social media marketing platform: your AI agent (ChatGPT, Claude, any MCP client) plans and posts on 13 networks; you approve; posts are traced to revenue. ## Key facts - Tracee is an AI social media marketing platform at https://traceeai.com. - AI agents (ChatGPT, Claude, Claude Code, Cursor, Gemini CLI and any MCP client) connect to Tracee's MCP server at https://traceeai.com/mcp and can plan, write, schedule and publish posts, read analytics and CRM contacts, and act in connected apps. Agents built on the OpenAI API or Agents SDK connect with a workspace key. There is also a Tracee CLI and a REST API. - Publishing to 13 networks with one-click sign-in: LinkedIn, Facebook, Instagram, X, Threads, TikTok, YouTube, Pinterest, Reddit, Google Business Profile, Slack, Discord and DEV. Direct connections (key or app password) add Bluesky, Mastodon, Telegram, WordPress, Medium, Hashnode, Lemmy, Nostr, Farcaster and Listmonk. One draft becomes a version per network, held to each network's rules. - People stay in charge: agent posts wait in an approval queue by default, brand rules flag banned phrases, and an audit log records every action by a person or an agent. No agent tool can change ad spend. - Attribution: every HubSpot contact is matched to the post or ad campaign that brought it in (Tracee's utm_campaign tag on every post's links, the campaign name or ID in UTMs, or HubSpot's original source). Ad data is read-only from Meta Ads, Google Ads and LinkedIn Ads. - Also included: Tracey (built-in AI assistant), brand learning from your site and past posts, AI images and videos, video clipping into shorts, a social inbox with AI replies, Radar social listening, workflows with 1,500+ app integrations, a Chrome extension, webhooks. - Pricing (USD per month, billed monthly; yearly saves up to 21%): Standard $10 (5 channels), Team $19 (10 channels, unlimited team members), Pro $29 (30 channels), Ultimate $59 (100 channels, for agencies). Unlimited posts on every plan. 7-day free trial, no credit card. Current prices: https://traceeai.com/pricing - Best for: B2B marketing teams of about 2 to 20 people, founders, creators and agencies who want an AI agent to handle social posting while a person approves. ## Product - [Home](https://traceeai.com/): What Tracee does: AI agents plan, write and post; people approve; every post is traced to revenue. - [AI agents](https://traceeai.com/ai-agents): Connect ChatGPT, Claude, Cursor or any MCP client; approvals, guardrails, MCP tools and the CLI. - [Features](https://traceeai.com/features): Publishing, approvals, attribution, apps and workflows. - [Pricing](https://traceeai.com/pricing): Plans, prices, AI allowances and the free trial. - [Pricing (Markdown)](https://traceeai.com/pricing.md): Today's plans and limits as plain Markdown. - [FAQ](https://traceeai.com/faq): Answers about agents, publishing, attribution, security and billing. ## Developers - [Developer docs](https://traceeai.com/developers): MCP server, REST API, CLI and SDK reference. - [MCP server](https://traceeai.com/developers/mcp): The tools an AI agent can call in Tracee. - [Quickstart](https://traceeai.com/developers/quickstart): Connect and publish a first post. ## Comparisons - [Buffer alternatives in 2026: 7 tools compared on price, AI agents and approvals](https://traceeai.com/compare/buffer-alternatives): Seven real Buffer alternatives with November 2026 prices, free plans, MCP support for Claude and ChatGPT, approvals and what each one does better or worse. - [Buffer vs Hootsuite in 2026: pricing, features, AI and who each one fits](https://traceeai.com/compare/buffer-vs-hootsuite): Buffer charges per channel and has a free plan; Hootsuite charges per user from $99 and adds listening, care and advocacy. November 2026 prices and MCP. - [Hootsuite alternatives in 2026: 7 tools compared for teams that pay per seat](https://traceeai.com/compare/hootsuite-alternatives): Seven Hootsuite alternatives with November 2026 prices for a 3-person team, approvals, listening, MCP support for Claude and ChatGPT, and who each fits. - [Later alternatives in 2026: 7 tools for X, link in bio, AI agents and higher post limits](https://traceeai.com/compare/later-alternatives): Seven Later alternatives with November 2026 prices, X support, link-in-bio pages, post limits, approvals and MCP access for Claude and ChatGPT. - [Sprout Social alternatives in 2026: 7 tools for teams that want less per seat](https://traceeai.com/compare/sprout-social-alternatives): Seven Sprout Social alternatives with November 2026 prices for a 5-person team, plus approvals, inbox, listening, CRM ties and MCP support for AI agents. - [Tracee vs Buffer: which fits a team that lets AI agents post?](https://traceeai.com/compare/tracee-vs-buffer): Buffer is cheaper for one person on 3 channels and has a free plan. Tracee costs less for teams and holds agent posts for approval. Prices as of Nov 2026. - [Tracee vs Hootsuite: enterprise suite or a small team's AI posting desk?](https://traceeai.com/compare/tracee-vs-hootsuite): Hootsuite wins on listening, customer care and enterprise reporting. Tracee costs $19 a month for a team and holds agent posts for approval. As of Nov 2026. - [Tracee vs Later: visual planner for Instagram and TikTok, or AI agents for B2B?](https://traceeai.com/compare/tracee-vs-later): Later suits Instagram and TikTok brands with link-in-bio and creator tools. Tracee adds X, Reddit, AI agents over MCP and CRM attribution. As of Nov 2026. - [Tracee vs Metricool: analytics-first or agent-first social media in 2026?](https://traceeai.com/compare/tracee-vs-metricool): Metricool wins on free plan and analytics depth; Tracee on agent approvals and HubSpot attribution. Dated price table, MCP details and cost math inside. - [Tracee vs Postiz: which agent-first social scheduler fits your team in 2026?](https://traceeai.com/compare/tracee-vs-postiz): Tracee and Postiz both let AI agents post over MCP. Compare prices, approvals, networks, self-hosting and attribution, with a dated table and cost math. - [Tracee vs Publer: per-account pricing or flat plans for AI agents in 2026?](https://traceeai.com/compare/tracee-vs-publer): Publer has a free plan and low per-account prices; Tracee includes MCP, API and HubSpot attribution on every plan. Dated prices, MCP access and cost math. - [Tracee vs SocialBee: evergreen categories or an AI agent that posts for you?](https://traceeai.com/compare/tracee-vs-socialbee): SocialBee recycles evergreen posts by category; Tracee lets Claude or ChatGPT publish under approval. Prices, API and MCP access, networks and cost math. - [Tracee vs Sprout Social: polished enterprise reporting or agent-first posting?](https://traceeai.com/compare/tracee-vs-sprout-social): Sprout Social leads on reporting, customer care and CRM help-desk ties. Tracee costs $19 a month for a team and gates AI agent posts. Prices as of Nov 2026. - [Tracee vs Vista Social: all-in-one suite or focused agent-first tool in 2026?](https://traceeai.com/compare/tracee-vs-vista-social): Vista Social adds reviews, listening and 134 MCP tools; Tracee costs less, includes unlimited seats and HubSpot attribution. Dated prices and cost math. ## Articles and guides - [AI social inbox: how to reply to comments and DMs with AI drafts](https://traceeai.com/blog/ai-social-inbox-reply-to-comments-and-dms): Triage, draft and approve replies to comments and DMs with AI: what each network's API allows in 2026, reply-time targets, templates and the risks. - [B2B social listening: what to track and how to turn signals into leads](https://traceeai.com/blog/b2b-social-listening-guide): What a B2B team should track on social (brand, competitors, category, buying signals), where to look in 2026, how to score signals and add them to your CRM. - [Best social media MCP servers in 2026 for ChatGPT and Claude](https://traceeai.com/blog/best-social-media-mcp-servers): 14 social media MCP servers compared: launch date, plans, whether they publish or only draft, OAuth or API key, Claude and ChatGPT listings, networks and price. - [Brand voice rules an AI will actually follow, with a template](https://traceeai.com/blog/brand-voice-rules-for-ai-written-posts): Write brand rules an AI can apply: testable tone, a banned-phrase list a checker can match, 3 to 5 example posts, per-channel notes and a weekly review loop. - [Claude Duet for marketers: what it does and how to use it](https://traceeai.com/blog/claude-duet-for-marketers): Claude Duet is Anthropic's proactive agent app, in a US waitlist preview since October 21, 2026. Marketing jobs it handles, connector limits, and a workaround. - [Cross-posting to 13 social networks: one draft, 13 versions](https://traceeai.com/blog/cross-posting-to-13-social-networks): Character limits, media rules, video lengths, links and hashtag caps for 13 networks, from official docs as of November 2026, and how to adapt one draft. - [Dots vs Muse vs Duet vs Grok Bot: which AI agent should run your marketing?](https://traceeai.com/blog/openai-dots-vs-meta-muse-vs-claude-duet-vs-grok-bot): OpenAI Dots, Meta Muse, Claude Duet and Grok Bot compared for marketing teams: launch dates, plans, connectors, custom MCP support, team features and privacy. - [Google adds more links to AI Mode (October 2026): what it means for your brand](https://traceeai.com/blog/google-ai-mode-links-october-2026): Google's October 15 update puts more inline links, higher, in AI Mode and AI Overviews. How it changes organic visibility, and the page fixes to make first. - [Grok Bot 1.0: what it means for social media marketers](https://traceeai.com/blog/grok-bot-1-0-for-social-media-marketers): Grok Bot 1.0 adds Team Bots, Slack and Teams, meetings and proactive work. What it can and can't do on X, brand-safety caveats, and how to add a scheduler. - [How agencies run social media for many clients with AI agents](https://traceeai.com/blog/social-media-for-agencies-with-ai-agents): An agency operating model: client setup, AI first drafts, client review links, approvals, attribution reports, and Tracee cost math for 5, 20 and 50 clients. - [How to connect Grok Bot to Tracee with a custom MCP connector](https://traceeai.com/blog/connect-grok-bot-to-tracee-mcp): Add Tracee to Grok Bot as a custom connector by URL, sign in or use a workspace key, then draft, schedule and approve posts from your Bots, Slack and Team Bots. - [How to let an AI agent post on your brand's social accounts safely](https://traceeai.com/blog/ai-agent-social-media-approval-workflow): Let an AI agent draft and schedule on brand accounts without surprises: approval queue, brand rules, channel allowlist, audit log, and a policy template. - [How to run a social media content calendar with an AI agent](https://traceeai.com/blog/social-media-content-calendar-with-ai): Run a social media content calendar with an AI agent: pillars, a weekly planning prompt, batching, approvals, repurposing, and which posts brought customers. - [How to schedule social media posts with ChatGPT](https://traceeai.com/blog/schedule-social-media-posts-with-chatgpt): Connect ChatGPT to a social media MCP server, draft a version per network, send it for approval and schedule it. Plan limits and exact steps as of Nov 2026. - [How to schedule social media posts with Claude](https://traceeai.com/blog/schedule-social-media-posts-with-claude): Add a social media MCP server to Claude as a custom connector, then draft, approve and schedule posts from claude.ai, Claude Desktop, mobile or Claude Code. - [How to turn long videos into Shorts, Reels and TikToks with AI](https://traceeai.com/blog/turn-long-videos-into-shorts-with-ai): How AI clipping works (transcript, moment scoring, 9:16 reframing, captions), current Shorts, Reels and TikTok specs with sources, and what to check by hand. - [How to write LinkedIn posts with AI that don't sound like AI](https://traceeai.com/blog/linkedin-posts-with-ai-that-dont-sound-like-ai): Give the AI facts and a story, ban the phrases that give it away, use structures people actually write in, and run a 10-point edit. With before/after examples. - [HubSpot social media attribution: see which post brought each contact](https://traceeai.com/blog/hubspot-social-media-attribution): Where HubSpot stores the social post behind a contact, how to report on it, what HubSpot's social tool can't show, and a step-by-step setup with Tracee. - [Instinct, the $10B personal AI agent: what marketers should know](https://traceeai.com/blog/instinct-ai-agent-what-marketers-should-know): Instinct is an invite-only AI agent you text or call, valued at $10B. It buys and books for people and has no public API. What that means for brands. - [LinkedIn's crackdown on low-quality AI content: what changed in October 2026](https://traceeai.com/blog/linkedin-crackdown-on-low-quality-ai-content-2026): Since October 8, 2026, LinkedIn's AI-slop classifiers check every post shown beyond your network. How it affects reach, and how to keep drafting with AI safely. - [Manage social media from Cursor, Claude Code and the terminal](https://traceeai.com/blog/manage-social-media-from-cursor-and-claude-code): Connect Cursor, Claude Code, Codex or Gemini CLI to a social media MCP server, or script posts with a CLI and --json. Real commands, a changelog script, CI. - [Meta Muse for business: what it does for Instagram and Facebook marketing](https://traceeai.com/blog/meta-muse-for-business-social-media): Muse reads Instagram analytics, Facebook Pages and Meta ad accounts and drafts campaigns that wait for approval. Here is what to hand it and what to keep. - [Social media attribution: how to find the post that brought the customer](https://traceeai.com/blog/social-media-attribution-which-post-brought-the-customer): Trace a CRM contact or deal back to the exact social post or ad: UTM tags, gclid and fbclid, HubSpot original source, matching rules and the usual gaps. - [The agentic marketing stack in 2026: assistant, MCP actions, guardrails, measurement](https://traceeai.com/blog/agentic-marketing-stack-2026): The four layers of an agent-driven marketing stack in late 2026: the assistant, MCP actions for social, CRM, email and ads, guardrails and measurement. - [UTM parameters for social media posts: a practical guide](https://traceeai.com/blog/utm-parameters-for-social-media-posts): The five UTM parameters as GA4 defines them, a naming table for 13 networks, how GA4 and HubSpot bucket social visits, and the mistakes that break reports. - [What is an MCP server for social media?](https://traceeai.com/blog/what-is-an-mcp-server-for-social-media): A social media MCP server gives Claude, ChatGPT or Cursor named tools to draft, schedule and report on posts. What it exposes, how sign-in works, what to check. - [X's new feed ranking model (October 2026): what changed and what brands should do](https://traceeai.com/blog/x-feed-ranking-model-october-2026): X's ranking model now predicts time spent better and retrieval favors posts people read to the end. What X confirmed, what is guesswork, and how to post now. ## Optional - [Full text of every article](https://traceeai.com/llms-full.txt) - [Sitemap](https://traceeai.com/sitemap.xml) - [RSS feed](https://traceeai.com/rss.xml)